Trends in Makeup for 2025
The beauty industry evolves constantly, and 2025 has already brought us exciting new trends that are both daring and versatile. This year, the emphasis is on radiant skin—healthy, luminous complexions that look fresh and alive. Dewy finishes, soft highlighters, and skincare-infused makeup are leading the way, giving clients that “glow from within” effect.
Graphic eyeliner has also made a bold comeback, but with a modern twist. Instead of just the classic wing, we’re seeing artistic shapes, negative space, and color experimentation. It’s a fun way to play with makeup while still keeping things wearable, depending on how dramatic you want the final look to be.
Another trend making waves is monochrome makeup—coordinating eyes, cheeks, and lips with shades from the same color family. It’s elegant, cohesive, and works beautifully in both subtle and bold applications. As a makeup artist, I love guiding clients through these trends, adapting them to fit each personality, so the final result feels both stylish and personal.
